There’s been a tremendous amount of careful thought put into how the film and television production industry returns to work in this unprecedented time. Across the industry, companies, unions, professional organizations and others have implemented the best safety measures.
Our commitment is to keep the safety of our employees, clients, and everyone on the EUE/Screen Gems lots our No. 1 priority. We’ve revised our operational procedures to follow the most up-to-date coronavirus CDC workplace guidelines, trained employees and made improvements to our physical facilities. You’ll find our employees wearing masks, practicing social distancing, and in every way putting safety first.
We’re committed to helping our clients successfully navigate this new environment.
Last night, millions of television viewers were introduced to the new television series, “Genius.” The ad for “Genius” aired after Lady Gaga’s halftime performance at the Super Bowl. Our content division, EUE/Sokolow Entertainment, is an executive producer for the National Geographic series.
Prior to the Super Bowl, National Geographic released the 45-second teaser of Albert Einstein playing Lady Gaga’s hit “Bad Romance” on his violin. The announcement was covered by Deadline Hollywood, Variety, and others. Adweek goes into depth on the quick turnaround and shooting of the spot.
Albert Einstein is the subject of “Genius,” the new biopic developed for National Geographic Channel. The global, 10-episode television event airs on April 25, 2017. The commercial created buzz and awareness of the “Genius” series. In season one, Geoffrey Rush stars as Albert Einstein, the eccentric genius; Rush also starred in last night’s commercial.
Ron Howard directs the series, and Brian Grazer is the exec producer. Fox 21 Television Studios produces the series with Howard and Grazer’s Imagine Television, OddLot Entertainment and our content division, EUE/Sokolow Entertainment.